Retail Marketing Thinks Inside the Box

Many, many years ago I started in Automotive Sales working for a small two store but well established Jobber. My job was to sell automotive parts to the local mechanics both professional and hobbyist. I remember one day learning from my mentor at the time, Dev, who had me fill a big box in the front of the store with a variety of miscellaneous items that had sat on the shelf so long that the dust was making me sneeze with my every movement. I questioned Dev on his strategy of burying items people don’t want into a box they now have to dig through to investigate what is ‘on sale’. His response was simple and quickly understood; “people (mostly men in this environment) like treasure hunts”. He was right. Every person who walked in the store could not leave without at least a quick rummage through the box. I watched over an over the items being picked through with most people walking out with their unique treasure.

To this day when I see a box in a store I still can not resist the temptation to explore and treasure hunt in the box. Another ‘Retail Marketing Thinks Inside The Box’ technique for moving slow moving inventory is to package three or more items into one box marked on sale. There is always one item that appeals to someone and the rest of the items… well, wanted or not, they are all an added bonus.

The next time you are trying to think outside the box in your business, exploring for creative ideas, ask yourself if perhaps the answer can be found; inside the box?

Gift Ideas for Your Grandparents

Bring smiles to the faces of your grandparents this season with sure-to-please gift ideas a. How many birthdays have your grandparents surprised you with the best-ever present? How do Grandmas always know exactly what you want for holidays? And how many times have your grandparents given you great presents outside of any occasion, just because? Well, now you’re the one wearing the proverbial Santa suit. It’s time to reciprocate! Treat your grandparents to great gifts. Here are some grandparent friendly options.

Fun Mugs for Seniors

It’s only your age. Lighten up! Ironic novelty mugs are a classic gag gift and make a great stocking stuffer. Not just for senior citizens, heavy duty ceramic mugs with fun question mark shaped handle single out coffee-sippers age 30 and up.

Oval Serving Tray with Removable Cutting Board

This high quality serving tray with removable cutting board is perfect for entertaining. Prepare and serve cheeses, fruits, nuts and other delicious snacks. It’s build from rubber wood, an environmentally sound material known for its attractive grain and hard-wearing durability. Attractive removable cutting board is built from light bamboo, and is fixed within a stabilizing recessed channel to prevent slipping. If your grandparents love to entertain, or simply enjoy rich cheese in style, this is one serving accessory they’ll treasure forever.

Panoramic Rearview Mirror

For automotive safety and convenience, give your mobile grandparents this enhanced panoramic rearview mirror. It clips easily right on to any existing rearview mirror and improves rear view visibility up to 300%! That’s a significant difference-especially for aging individuals who may be struggling with vision problems. This valuable road safety device actually eliminates drivers’ blind spots on both sides of any vehicle. The mirror is built from distortion free glass for crystal clarity. It minimizes headlight glare at night, so your grandparent can enjoy the best possible visibility. Enhanced automotive safety is a truly priceless gift to be able to give a loved one. Wrap up the panoramic rearview mirror clip-on for every driver you know, and remind them to take care on the road.

Fun Grandchildren Spoiled Doormat

Are you spoiled? If you have grandparents, there’s only one answer to that question! No matter what your age, give your grandparents the pleasure of showing off by giving them a funny, irreverent welcome mat. “Grandchildren Spoiled Here” welcome mat is made of 100% Olefin indoor/outdoor carpet with perfect bound stitched edges. Tough, highly durable mat is built to take feet-wipings from the most rambunctious of grandchildren (and great-grandchildren!) for years to come.

Crosley Candlestick Phone

Many older adults use land-based phone lines in their homes. Give your grandparents the best gift of all this holiday season: a call on the telephone! Send warm holiday greetings with unique retro-styled flair by first ordering them a completely charming Crosley Candlestick Phone. First, a history lesson. The Crosley “Candlestick” phone model was built in the early 1900’s, pre-dating the familiar one piece hand set. Also known colloquially as an “upright,” the Crosley design was originally attached to a huge wooden box containing a battery, bell and hand crank-all the simple machinery that made it a working phone. This model recalls the original in design and form, combining a whole lot of vintage charm with all the technological updates we enjoy today! Decorative dial appears as a 1900-era rotary, but has been elegantly modified to function as a sleek 2011-era pushbutton. Additional modern-day features include Push Button Technology, Rotary Fashion Dial, Redial Feature, Tone/Pulse Switch, Ringer Volume ON/OFF Switch, Earpiece Volume Control, and Cloth Cord. Your grandparents will love the nostalgic design, and they’ll love even more hearing your voice at the other end of the line!

Drive Safely Car Visor Clip

Grandparents will treasure this affectionate reminder to stay safe on the road. Miniature picture frame charm clips easily and securely onto any car visor, in any car. Choose a treasured picture of the family and frame neatly in beautifully inscribed metal fame, so your mobile grandparent knows exactly who’s counting on their safe return home. Inscribed messages “Drive Safely!” and “You have a family at home that loves you!” express warm concern in few words. Pick up a few and gift to all the older adults in your life this holiday season.

New Christmas Gift Ideas for Mom

Christmastime is the perfect time to show your mom how much you love her and appreciate for everything she has done for you all these years. No one holds that special part of your heart than your mom, and giving just the right Christmas gift is something you have to put a lot of thought into to be sure you give her something special she’ll really like.

These are some of the gift ideas that will make a gift for mom special:

Spa Gift Certificate – Mom certainly deserves a relaxing break from her daily chores. Get her a Spa Day Gift Certificate, and treat her to a pleasant day relaxing in the Spa.

Antique Collectibles – Your mom may enjoy antiques. If she does, then consider finding a rare antique which she will cherish and add to her collection. Why not try a get a rare collectible. eBay would be a good option to find a bargain or check out your local antique store for personal service and possibly an inexpensive treasure.

Jewelry – What mom wouldn’t like diamond earrings? You might consider giving her a necklace. There are so many shapes and styles to choose from.

GPS Navigation – Make mom’s trips easier by giving her a portable GPS navigation system. Some automotive GPS systems offer visual and voice directions. Be sure to get a good brand of GPS navigation system. Consider one which has a bigger screen and clear voice. Some of the best brands are Garmin automotive GPS units, DeLorme and Magellan.

Gardening Supplies – If your mom loves gardening and enjoys growing her own herbs or flowers, a good gardening kit will make gardening pleasant, with all tools in one kit. Or perhaps one of those little seats on wheels that hold her gardening tools for her would be a great idea and save on her knees while she gardens. What garden loving mom wouldn’t appreciate that?

Massage- After a long day, mom will love to have relaxing massage. Also, you might consider a massage cushion which can be used on a chair or couch and has adjustable settings so your mom can choose the level of massage she wants. There are several massage options which you might want to consider.